Sunday, January 12, 2014

Creative Marketing Approaches for Menswear Stores


Menswear is an interesting industry because you're reaching two distinctly different areas: men, and women. That you must attract the men who want to shop for their acquire clothing, but you also have to reach the women who invest in their husband, father, girl etc. Since your marketplace is so varied, it's important to use a variety of promotional methods to reach all of them. Here are some long wearing options:



  1. Wedding Specials-Whether you will actual tuxedo rental or else you just sell them (along together with suits), you should have some sort of deal for wedding gatherings. Many grooms and groomsmen nowadays are choosing for any suit or tuxedo in the first place, as they can use it for friends' weddings and rivalry formal events. Many stores offer a special that the groom's tux is free when all the other party rents or will buy, and this is a great promotion, but other valuable promotions is a really percentage off for the balance party, free accessories featuring suit or tux house, or even a VISA giftcard to use for a massive bachelor party. Promote your wedding special using posters near your tuxedo area.



  2. Father's Day Sale-Father's Day (or at least the days leading up to it) is Black Comes to an end for menswear stores. Customers everywhere hope the perfect gift regarding Dad, so make sure you're fully cognizant showing them what you have to offer! Create a promotion, whether it's just a great sale otherwise something more-unique like giveaway wrapping or a reward with purchase. Hang a banner in-front of your store letting customers ensure that you're the place to search for Father's Day.



  3. Business Discount Program-This is mostly a unique idea that reaches in the market to the business professional monetary, of which many are your customers. Contact HR departments at businesses in your city, and set up a legal contract with them to offer a set discount in exchange for business referrals. When employees get to your stores, they can use what they do card or employee ID to discover the special discount.



  4. Free Tailoring/Dry Cleaning Service-If you have the capability, offer free tailoring on new purchases or simply a one-time free dry purifying. This makes your store associated with a one-stop shop can be, and they're more-likely to continue shopping with you. The easier customers are in your organisation, the more they'll buy! If you can't afford to these services free, at least offer them at all to be able to keep the business inside the camera. Hire a part-time customize, or at least a courier that should drop off and pick up merchandise from the tailor and dry cleaner.



  5. Loaning to Public Figures-Customers need to see your merchandise out-and-about, so sometimes that you must hand-deliver it to the! Look for opportunities who could loan your clothing and extra merchandise to visible public figures. This can be warming up news anchors, political candidates, beauty pageant escorts, etc. Even smaller venues like school homecoming courts get prom royalty candidates will gain exposure for everyone.

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